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Arguably the world leader in metal detectors, Minelab is always looking to innovate and push the boundaries. Of course making some of the best metal detectors in the world is only part of the story. You also need to provide a good customer experience online and to that end Minelab have completely refurbished their website with a fresh new look and more features, showcasing Minelab’s metal detectors in action and through a site that is translated into 16 languages.
“We’ve given our website a modern and fresh layout, while making it more informative for our customers,” says Michelle Meyers, vice president global marketing. “Additionally, the website is now accessible in the languages from around the world where loyal customers rely on our detectors to discover coin and treasure hoards, unearth gold nuggets and perform countermining activities.”
Minelab’s new and improved website boasts features that appeal to the company’s customer base:
- Better, more user-friendly experience
- Multilingual content (16 languages) across the entire site
- More lifestyle images to showcase Minelab products in action
- Easier navigation through a series of simple menus and sub-menus
Customers and visitors should find the new website makes it simple to find what they are looking for, from product features to success stories to where to buy a detector.
Visit the new website at minelab.com.
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